Strategic review
Next phase of Ambition with Purpose
We have delivered another year of growth in 2023/24 driven by the strength of our North American markets and ongoing momentum. We completed successfully our Sunbelt 3.0 strategic plan and launched the next phase of our strategy, Sunbelt 4.0 – Runway for Success. We launched Sunbelt 4.0 in April at Powerhouse, a combined internal meeting and external Capital Markets event which brought together c. 5,000 team members from the US, Canada and the UK, c. 300 customers and suppliers and c. 160 investors and analysts. Powerhouse was a great success, providing a unique opportunity for everyone to immerse themselves in Sunbelt 4.0 and understand the breadth of our capabilities and end markets and most importantly, our culture.
We are proud of our performance through Sunbelt 3.0 and are excited about the next phase of the Group’s development. Sunbelt 3.0 provides a strong foundation from which we can capitalise on our existing competitive advantage. We have grown our General Tool and Specialty businesses, expanded our geographical footprint, progressed our cluster strategy, embedded new technologies to enhance order capture and dynamic pricing while also investing in a transformative technology ecosystem, made progress against our sustainability initiatives while flexing all parts of our capital allocation priorities. We continue to embed sustainability into the business and our new Sunbelt 4.0 strategy has brought additional clarity and forward motion to our commitments. We are delighted to announce our commitment to being Scope 1 and 2 Net Zero by 2050 and we have a clear, tangible path to get us there, with a shorter-term Scope 1 and 2 carbon intensity reduction target of 50% by 2034.
Our success is made possible through the dedication of our team members who deliver for all our stakeholders every day, while ensuring our leading value of safety remains at the forefront of everything we do.
During the final year of Sunbelt 3.0 we executed on all our priorities. We invested $4.3 billion in new rental fleet and delivery vehicles to fuel our existing locations and greenfield additions. This investment positions us well to capitalise on the opportunities arising from ongoing structural changes and our expanded network. We added 113 locations in North America, 66 by way of greenfields and 47 through bolt-on acquisitions. We are now present in all 50 US states and eight Canadian provinces. We have created a strong platform for future growth and are confident in the ongoing health of our end markets, and the fundamental strength in our cash generating growth model.
2023/24 has been another period of good growth, location expansion, and continued momentum in our business. We are experiencing strong demand for our products and services and gaining improved clarity to the strength of both our construction and non-construction end markets. This is driven in part by the on-going realities of US onshoring, technology and manufacturing modernisation, and the Federal legislative acts discussed in the strategy section of this report. These factors add to what was already a strong underlying level of end market construction activity, further supported by increasingly large and resilient non-construction activity, for example the day-to-day MRO (maintenance, repair and operations) of our markets.
Our business is positioned to win in the near, medium, and long term as we both influence and benefit from the structural advancement of our business and industry. We have had a very successful Sunbelt 3.0 campaign which positions us well for future success. For these reasons, and coming from a position of ongoing strength, and positive outlook, we look to the future with confidence. Sunbelt 4.0 is our runway for successful growth, increased resilience and performance, for our customers, our team members, and our investors.
Further details are provided in the Strategic review, available to download.
We have created a strong platform for future growth and are confident in the ongoing health of our end markets, and the fundamental strength in our cash generating growth model.
Our strategic priorities
Our business will always be cyclical and our focus remains on responsible, sustainable growth.
Our markets
Our markets continue to broaden, in terms of geography, range of equipment rented and the applications for which our equipment is used.